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3RD SIDE
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EPISODE 9: SWARM

We’ve arrived at the final story in our series. As William shares more of his experience as a peace advisor working to end the civil war in Colombia, we witness the power of swarming the conflict—bringing all 9 practices to bear at once. The key is critical mass applied with patience and persistence, bringing together the full potential of the third side. We need something big and powerful to transform conflict. When we swarm, we have that power.

#9 Ury_SwarmWilliam Ury
00:00 / 08:45
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EPISODE 8: MEDIATE

This week, we go with William to Bogotá, Colombia, in 2015, where he is serving as a senior advisor during negotiations to end the brutal 50-year civil war. The internal delegation is at an impasse, stuck in internal conflict, and the fate of the entire negotiation is at risk. Through a surprising act of mediation, made possible with the perspective of the third side, the parties break through. William shows us that any one of us can take the third side at any time. 

#8 THIRD SIDE_Mediate - The GeneralWilliam Ury
00:00 / 09:43
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EPISODE 7: INCLUDE

In this week’s episode, William takes us to a hot, crammed theater in downtown Caracas, Venezuela, in a moment of extreme polarization. Opposite sides crammed together in a volatile atmosphere. William shares how the power of the third side emerged, finding a shared voice to say no to violence and work for a better path forward through the conflict.

#7 THIRD SIDE_INCLUDE - Aqui Cabemos Todos_030922William Ury
00:00 / 08:24
BRIDGE
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EPISODE 6: ATTRACT

In this week’s episode, William shares more of the behind-the-scenes story at the historic Camp David Accords. The core of transforming a seemingly impossible conflict is building a golden bridge. However, it’s a process that allows us to get there. The more we try to push people towards what we think is a good solution, the more they tend to resist. Successful negotiators learn to attract the parties, making it easier for all sides to get to YES.

#6 BRIDGE_ATTRACT - Camp David FINALWilliam Ury
00:00 / 06:57
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EPISODE 5: CREATE

This week’s episode takes us back to the Camp David agreement, where we see the power of creativity to break through deadlocked oppositions. William shares how the third side asked compelling “what if?” questions that led to creating a mutually agreeable solution. Listen as he shows how we can move from an either-or position to one of both-and — building a golden bridge between the parties.

#5 BRIDGE_CREATE - Camp David (1)William Ury
00:00 / 07:11
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EPISODE 4: LISTEN

This week’s episode reveals how radically we can shift our frame when we listen — not ordinary listening, but truly putting ourselves in another’s shoes. Here, William tells the story of interviewing a rebel leader fresh off the battlefield during raging civil war in Syria. When asked to tell the story of his life and dreams, the commander gave an unexpected answer.

#4 BRIDGE_LISTEN - SyriaWilliam Ury
00:00 / 06:28
BALCONY

BB3 AUDIO SERIES

123-456-7890 

BALCONY

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EPISODE 1: PAUSE

In this first episode, William shares the moment he discovered the power of PAUSE - going to the BALCONY to bring full presence to the problem - with President Hugo Chavez of Venezuela. 

Ury_Chavez_REV6_112921William Ury
00:00 / 07:29
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EPISODE 2: ZOOM IN

In this episode, we go to Geneva, Switzerland, where William is negotiating between the Indonesian government and the Free Aceh guerilla movement. Learn first hand how Zooming In revealed the underlying interests that led to a breakthrough.

Ury_Free Aceh_REV3_121021William Ury
00:00 / 06:07
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EPISODE 3: ZOOM OUT

In this episode, we go with William into tough negotiations between striking coal miners and mine managers in eastern Kentucky. He learned the hard way just how important it is to zoom out and take in the whole picture — and even got hazed a little along the way.

William Ury_Coal MinersWilliam Ury
00:00 / 06:18

BRIDGE

LISTEN_THUMB.png

EPISODE 4: LISTEN

This week’s episode reveals how radically we can shift our frame when we listen — not ordinary listening, but truly putting ourselves in another’s shoes. Here, William tells the story of interviewing a rebel leader fresh off the battlefield during raging civil war in Syria. When asked to tell the story of his life and dreams, the commander gave an unexpected answer.

#4 BRIDGE_LISTEN - SyriaWilliam Ury
00:00 / 06:28
create_thumbnail.png

EPISODE 5: CREATE

This week’s episode takes us back to the Camp David agreement, where we see the power of creativity to break through deadlocked oppositions. William shares how the third side asked compelling “what if?” questions that led to creating a mutually agreeable solution. Listen as he shows how we can move from an either-or position to one of both-and — building a golden bridge between the parties.

#5 BRIDGE_CREATE - Camp David (1)William Ury
00:00 / 07:11
Attract_thumb.jpg

EPISODE 6: ATTRACT

In this week’s episode, William shares more of the behind-the-scenes story at the historic Camp David Accords. The core of transforming a seemingly impossible conflict is building a golden bridge. However, it’s a process that allows us to get there. The more we try to push people towards what we think is a good solution, the more they tend to resist. Successful negotiators learn to attract the parties, making it easier for all sides to get to YES.

#6 BRIDGE_ATTRACT - Camp David FINALWilliam Ury
00:00 / 06:57

3RD SIDE

include_thumb.jpg

EPISODE 7: INCLUDE

In this week’s episode, William takes us to a hot, crammed theater in downtown Caracas, Venezuela, in a moment of extreme polarization. Opposite sides crammed together in a volatile atmosphere. William shares how the power of the third side emerged, finding a shared voice to say no to violence and work for a better path forward through the conflict.

#7 THIRD SIDE_INCLUDE - Aqui Cabemos Todos_030922William Ury
00:00 / 08:24
MEDIATE_thumb.png

EPISODE 8: MEDIATE

This week, we go with William to Bogotá, Colombia, in 2015, where he is serving as a senior advisor during negotiations to end the brutal 50-year civil war. The internal delegation is at an impasse, stuck in internal conflict, and the fate of the entire negotiation is at risk. Through a surprising act of mediation, made possible with the perspective of the third side, the parties break through. William shows us that any one of us can take the third side at any time. 

#8 THIRD SIDE_Mediate - The GeneralWilliam Ury
00:00 / 09:43
swarm_thumbnail.png

EPISODE 9: SWARM

We’ve arrived at the final story in our series. As William shares more of his experience as a peace advisor working to end the civil war in Colombia, we witness the power of swarming the conflict—bringing all 9 practices to bear at once. The key is critical mass applied with patience and persistence, bringing together the full potential of the third side. We need something big and powerful to transform conflict. When we swarm, we have that power.

#9 Ury_SwarmWilliam Ury
00:00 / 08:45
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